The change we want to happen

Change the perception of downtown Louisville into a safe, desirable, interesting place to live, work, eat, drink, and play.

what we see going well

Change the perception of downtown Louisville as a safe, desirable, interesting place to live, work, eat, drink, and play.

a few recommendations

Strategic: shift perspective from creating content that WE want people to watch, and start creating content that PEOPLE want to watch. This is the key shift of social. Selfish —> selfless content. Bring value to the people observing it.

Technical: Shorter videos, etc.

how we can help

For free:

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Adapting brands to an ever-changing culture

Our fresh and imaginative approach to marketing acknowledges that as humans evolve, so does the art of effective communication. We help brands tell stories, connect with consumers, and make impact on their communities.